Buzzing About The EMC Announcement About An Emmbedable ECM Platform

EMC announced the launch of an embeddable enterprise content management (ECM) platform – EMC Documentum® OEM Edition today and my long (over 250) list of feeds I watch is popping with hits about this announcement.

Here is a short list of the posts: EMC Launches “Embeddable” Documentum Platform for OEMs from Gilbane News (Just repeating the EMC press release – no analysis); Documentum|EMC to offer embedded ECM from my friend Alan Pelz-Sharpe over at CMS Watch (at least some speculation about the motivation); and EMC to offer embedded version of Documentum from InfoWorld (a little more in-depth and some quotes from Lubor Ptacek who was on my panel, the Future of ECM at AIIM).

So, the big question: Is this a big deal?

I am not so sure. The cynic in me says that EMC is trying a “Me too” approach to say they provide similar capabilities to Microsoft, Oracle, and IBM for infrastructure repository services. I don’t buy it. EMC (Documentum) is not part of the infrastructure. Documentum relies on infrastructure for their functionality and capabilities and does not replace it.

I would have been much more impressed if they had replaced their repository with Oracle Content DB or with the SharePoint repository and added a set of shared repository services on top (adding additional value) of the underlying repository.

I will reserve final judgement on the significance of this announcement until I actually get to see how an implementation built on top of the OEM platform. But for now, I am still skeptical.

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Russ Stalters is Director, Information & Data Management at a global oil and gas company. Everything in this Blog is his personal opinion and does not represent the views of his employer. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.

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